NJ Supermarket News – July 5, 2019

We used to do a weekly VLOG about the NJ Supermarket Roundup.

In it, we’d talk about what was on sale each week at some of the major supermarkets along the Route 22 corridor.

Most often it was ShopRite (which has the biggest presence in NJ), Stop & Shop, Kings, Wegmans and a few others.

We discontinued that vlog series because of several reasons.

Primarily because 95% of the food that was featured in those circulars we consider unhealthy – and we didn’t want to promote things that were bad for you. It was the same old song each week.

Towards the end, it became a “low carb” feature. But that gave birth to a more generalized low-carb, keto, carnivore vlog series. We’re much happier with that.

But that doesn’t mean we can’t re-visit the supermarket circulars a little, and from a different angle.

Today we talk about a couple things:

  • What we call “baseline pricing.” After a while you begin to see trends and how prices for certain core things have cycles over the course of a year. And how some product categories always have one brand on sale most weeks. We talk about an ideal way to navigate that territory (mostly from a low-carb stance, however).
  • Also – an interesting attempt from expensive Kings Food Market to peddle “easy” meals – just like online entities are doing. Basically “meals in a box” along with fancy printed recipes and maybe celebrity chefs. They tout no waste, and compostable packaging. All for around $10 per meal. Is it worth it? We don’t think so. For a couple reasons.

Enjoy the rest of your Independence Day Holiday Weekend!

About the author


NJroute22 (site admin) is an avid traveler along NJ Route 22 (and almost all of central New Jersey!) Family man, pet lover, and property owner who has a natural curiosity for everything around.