Panera Bread, according to what is available online – is a thriving business. Mostly because they sell ridiculously addictive foods that seem harder to quit than most evil drugs.
Over at this location outside the Somerville Circle in Raritan, NJ – we noticed that the sign above the store had changed to a simple “font” instead of their previous logo. Did they change their branding?
We suspect that this location deemed that they “suffered” because of the smallish logo (probably a zoning ordinance from the city). And they decided to make it more visible and clearer. Each time we’ve been in that shopping center, there was always a steady stream of customers.
Perhaps the next time we’re in the area, we’ll ask. But seems like the most logical answer.
This is how it looked in 2018:
Regardless – it was a change that we wanted to document here. Again, we don’t eat out at restaurants much – as it’s one of the most sensible ways to save cash. Eating at home is also much healthier!