Emotional eating with Sakara (and many others)
We’re fascinated by the number of new “Startup” foodie type operations that have sprouted up in the past few years.
Blue Apron and Hello Fresh are two that come to mind (we’ve even tried them!)
They’re basically interesting concepts on paper. Where they use fancy language and buzzwords to make ordinary food seem like superhero food. Additionally, they take a bulk of the “work” (acquiring the food) out of the equation. Plus a ready to follow recipe and instructions on how to cook.
Anyone that can read and has reasonable motor skills should be fine.
To their credit – the services are convenient but promote laziness. No average person should be so busy they don’t have time for the most important thing one can do – feed their bodies.
Also to their credit – despite being much more expensive – there is literally no waste. This is fine for small families or those with cube refrigerators.
But there’s a new “service” that we’ve been seeing – called Sakara.
What is Sakara – and what is the problem exactly?
Well – Sakara is pretty much the same concept – with just a different “wrapper” and a different set of buzzwords.
We’ve received quite a few of their mailers. They’re basically marketing pamphlets designed to get you emotionally connected to the concept.
And that concept, from what we can tell – is “clean eating” that is supposed to make you healthier (i.e., including weight loss).
However, looking over their materials – there is nothing obviously all that great about Sakara.
Leafy greens. All sorts of nutrient-dense foods, and the buzzwords like “whole” and “organic.”
We looked them up – and this company did NOT provide nutritional facts! They claimed they were “unnecessary.”
“Instead of worrying about nutrition facts, we want you to focus on how food makes you feel. All of our meals are nutritionally designed and perfectly portioned to fuel your body with the optimal amount of nutrients in the form of clean, whole, real foods, so you don’t need to stress about the number of calories you’re eating.”
Wrong. “Clean” food – regardless of what shape or form it is in – doesn’t mean squat without understanding the sugar content. This is why we’d never use this company.
They’re “feeding” you a bunch of hokey-pokey rubbish. Sure, they look like nice people. Their food looks rather tasty. And their business appears well marketed.
But they’re doing you no favors by pulling the wool over the truth. No matter how “Earthy” or organic it is – blood sugar and insulin levels are the cornerstones to finding optimal health. And the fact they’re avoiding showing you the hundreds of grams of excessive carbohydrates you’re likely ingesting with their meal plans – is evidence enough.
Avoid Sakara until they “come clean” (pun intended) with their nutrition facts – and offer low-carb options for folks who know better.
Then again, most low-carb or zero-carb people rarely, if ever need to eat such complicated meals. A nice plate of red meat is more than enough.
